Defining Your Niche

Still struggling with your niche? Don’t fret! What you call yourself is far less important than what you deliver. So, yes – go ahead and define your market (for now). If you’re unclear, go forward, not backward! Look to your current clientele and see who you’re *already* serving and how. What do you help your current clients do? What do you stand for?

If you ask these questions about your current clients, its likely an “audience” will emerge on its own. If it doesn’t, don’t panic – Read the rest of this entry »

Posted in: branching out