Winning Sample Sessions

We’ve all heard that client conversion is something of a numbers game. In other words, the more people with whom you connect, the more prospects “sample” you. And the more samples you give, the more prospects you convert to clients.

It’s well-known that people hire coaches they know, like and trust. And one of the best ways they get to know, like and trust you is through a sample session. It’s the proverbial “pink spoon” that provides the prospect a “taste” of coaching, and specifically your coaching.

If that’s the case, then we just need to keep those sample sessions coming, right? Except some coaches find this even more challenging than client enrollment! What’s the secret to booking more sample sessions?

It’s no secret, actually. Read the rest of this entry »

Posted in: branching out