Identifying Your Niche

Somewhere along the business development path, every coach needs to turn their attention to identifying their target audience or “niche.” There are a number of reasons it pays to do this:

  • It makes it easier to locate and market to your defined audience, allowing you to invest your limited resources reaching a targeted group of people
  • It allows you to master an area of expertise – because people you target have certain issues in common, you can develop focused solutions tailored to their most important concerns, rather than be a “master of none”
  • It helps you establish yourself as the “go to” coach for a specific issue or set of issues and thus makes you widely known in your field

While many coaches struggle to choose their “ideal niche,” some have discovered a secret that provides insight, if not a solution to this kind of aggravation Read the rest of this entry »

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