So, What Do You Charge?

Are you terror-stricken when you have to talk about fees?

Most of us have some sort of “money saboteur,” and it can be a tough one. But no matter how we’ve learned to manage our money fears, they all seem to surface the moment we decide to become entrepreneurs.

When coaches can no longer avoid addressing this topic, some sell themselves short. We underprice (and therefore undervalue) ourselves, and it’s no wonder we end up feeling rotten as a result.

What’s worse: this underpricing is short-sighted: month after month, coaches who underprice under-earn. Not only can this make it difficult to sustain a living, but darned if it doesn’t also communicate a deflated sense of worth to our prospects and clients! And when prospects and clients don’t think your services are quite as transformational as your website makes them seem, this only compounds the problem. Read the rest of this entry »

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