Effective Networking

Of the handful of marketing avenues available, many coaches cite networking as one of the most effective. There’s only one hitch: most coaches don’t know how to network effectively.

Too many coaches return home from networking events thinking “it wasn’t worth the time (or money, or both)” or that they “didn’t exchange very many cards.”

The trick is that successful networking has very little to do with what activities the event provides and has almost nothing to do with how many business cards change hands. Read the rest of this entry »

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