What’s On Your Store Shelves?

Imagine walking through your favorite shopping district and seeing a new clothing store. From the outside, it looks great – fancy sign, grand opening banner, even a friendly staff member greeting customers at the door.

Once inside, though, you notice that they only sell ultra-high-end unisex tracksuits. They’re really sleek, and they feature high-tech wicking fabrics. But you only go to the gym once a week, and you’re not quite ready for that kind of investment yet. If only the store was prepared to let you “start small,” you might become a loyal customer – maybe one day you’d even spring for one of their high-tech, high-priced wonders.

Many coaches have exactly this sort of problem as they get started. Despite a clever business name and a snappy website, clients aren’t knocking at their door. Why not? Read the rest of this entry »

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