You may have heard it before, but it bears repeating:

  • The more exposure you get, the more relationships you forge. The more relationships you forge, the more people get to know, like and trust you.
  • A potential client who comes to know, like and trust you has just become a qualified prospect.

Why do we hear this over and over? Because many coaches get too little exposure to effectively fill their marketing pipelines. And that directly affects their bottom line. In fact, the most common complaint I hear from my clients is that they have to spend way too much time and money on marketing just to maintain a steady stream of prospects (let alone actual paying clients!).

It’s fair to assume coaches have to spend *some* of their resources on marketing efforts, but if it gets to be “too much,” it’s probably a sign that the ways you’re marketing aren’t efficient enough – that is, they have too high a cost for each lead they bring in.

Fortunately, it doesn’t have to be this way.

About Lunch-and-Learns

Also known as “Brown Bags,” or “Noontime Academies,” Lunch-and-Learns are short, easy, get-your-foot-in-the-door presentations you offer inside the four walls of a target organization. You make a brief, lunchtime presentation to the people you hope to work with, based on topics that address their core concerns.

The goal of the presentation, which you’d typically give for free (or nearly free), is to inspire enthusiasm for your services from inside the organization’s ranks. Since you provide value directly to your potential clients, the company benefits by getting a small (but meaningful) sample of your services at little to no cost.

Here are some tips for making your sessions most effective: Read the rest of this entry »

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