How Do I Respond To “I Can’t Afford It?”

Tough economic times can make it a challenge to keep your business thriving. But most coaches can agree there’s still work out there for coaches who market well and deliver results. Whether new coach or vet, however, every coach eventually encounters a prospect who responds to their program with “It sounds fantastic, but I can’t afford it.”

What’s the best way to deal with this issue?

If we re-evaluate how we structure a sample session, in most cases, we can avoid the issue altogether Read the rest of this entry »

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